Since 2016, JB City Guide has helped Malaysian locals and tourists alike find the best hotspots and happenings in the city. Every day, the online platform shares everything pertaining to dining, living, beauty, culture, people and travel in the city with more than 300,000 subscribers.
Our team refreshed the annual JB City Guide Media Kit, updating the Visual Identity and delivering their current message in a clear, concise and professional manner to suit their growth and future direction.
To inform the refresh, we worked closely with the team at JB City Guide to distill the brand’s core ideas to a cohesive vision. As JB City Guide is a well-known brand, it was important to retain their key visual identity while updating the kit with a more polished look.
The strong, modern and distinctive media kit incorporates the elements and colour palette of the logo and pairs clean typography with sleek graphics that capture the spirit of the brand: engaging, inspiring and compelling.