Numeric Diagnostics (Dx) is a medical device distributor that services the South East Asia region. In a highly competitive market, Numeric Dx engaged us to develop a distinct Brand Voice and build a Brand Identity that would rightly distinguish it from the rest.
We created a Corporate Profile and Website, which establishes standards from Brand Messaging, to Visual Design and Content Production, inspired by the business' core. The result was a sharp, professional and minimalist design with a modern and innovative look and feel.
The Numeric DX logo was designed around their roots as highly educated researchers. It’s clean, modern, and reflects the company’s futuristic vision for healthcare in Malaysia.
An important part of the Branding Strategy was crafting a Corporate Profile and Identity that would lend them credibility as they worked on expanding the brand. We also defined new image guidelines which added a professional feel.
We built up a website to let them showcase their existing brands while also allowing for seamless integration of new products.