We executed a rebrand for UNIQUE EXPIRED, a hair salon founded in 2014 by a group of renown veteran hair stylists in Johor Bahru, each possessing their own unique personalities and style. The rebranding aims to revitalise and distil these traits into a cohesive identity that is UNIQUE EXPIRED.
Interior Photography: CAN Studio JB
Drawing inspirations from objects of antiquities, their shared passion for landscaping, DIY culture, fashion and art, the emblem was hand-drawn from scratch to reflect an artisanal quality. The design process mirrors the bespoke experience they craft for each and every one of their clientele.
We sought to better showcase the extensive visual portfolio that highlights Unique Expired’s main focus - Artistry in Contemporary Styling in every aspect. This was achieved through an integrated social media campaign with supporting visuals and storytelling.
An exploration of the artistic inspirations of the worlds of past and present.
Each look is a singular expression of its essence and encompasses the historical, cultural, and social aspects of each style.