We ideated and conceptualised Safari Social, a fantastic celebration of craft liquor and the first of it’s kind in Johor Bahru.
We collaborated with premium players in the spirits industry like Hendricks Gin, The Botanist, Jameson Irish Whiskey and more to present a showcase of talent and flavours to impress.
We developed the identity system and produced a diverse range of marketing and event collateral including posters, an animated teaser trailer and social media content to create awareness and drive interest for the event.
Additionally, we carried out spatial and event experience design to ensure an immersive and enjoyable experience for all attendees.
The branding was designed to mimic a night safari, creating an exotic feel throughout the indoor and outdoor spaces, combining fine food, experimental bar culture and nightlife.