We built the brand identity and creative direction for the reopening of Vigneto Wine & Dine. The brand aimed to cultivate the wine and dine culture in Johor Bahru and position itself as one of the best gastropubs in town. The new identity was designed to reflect this.
Photography by Daniel Ooi
We created a wine-inspired colour palette which is featured prominently throughout the space. The design balances a sense of timelessness and something new, with a distinctive identity that is stylish and unpretentious.
Additionally, we developed the brand launch event and digital campaigns and designed all print collateral for the venue.
Our goal was to create a flexible layered identity that communicates a consistent and elegant brand. As such, a visual language of lines and shapes is inspired by elements used in the interior, and they can be used alone as graphic elements or combined as a pattern.